FEATURES THAT HELP ENTERPRISES
SCALE AND SUCCEED

Spotzer Ads is a highly-scalable lead generation and attribution system which has been built from the ground-up to maximise the value of low-budget campaigns for enterprises selling to SMBs.

With a sophisticated-taxonomy, highly-automated technology platform, and the flexibility of white-labeled support from our search advertising experts, Spotzer Ads is fast and straightforward to use for your support and sales teams.

Seamless Customer Onboarding

Increase the efficiency of your sales force and give them confidence in their sales message with the Spotzer Onboarding Tool which provides both field and tele-sales agents with the ability to onboard customers with a simple interface that provides estimates generated by a sophisticated machine-learning platform.

Where you already have content in your websites, we start with that content to make selling easy.
Integration with your CRM can reduce the need to rekey data with customer information pulled securely and accurately from your systems.

Features and be enabled and configured to suit your product and go to market approach.
The Spotzer onboarding process includes an audience definition feature, which includes locations, seasonality and day parting to create ideal audiences and seek lookalike audiences.

Tracking & Reporting

Reporting value is key to advertiser retention, so we track calls, emails, form fills, directions, and more, so we can provide easy-to-understand reports for advertisers and powerful management tools for your teams.

Our management and reporting tools provide an easy way for campaign managers to understand campaign and portfolio performance, reporting, and exceptions.
All advertiser and partner reporting is white-labeled based on your branding requirements.

Spotzer Ads is integrated with most major call tracking technologies and can also utilize your call tracking solution if required. Lead tracking seamlessly feeds into the performance optimization algorithms.

Channels

Seamlessly manage multi-channel campaigns using Spotzer Ads across Google AdWords and Bing Ads.

Our proprietary yield management algorithms optimize for performance and allocate budget to ensure optimal ROI delivering advertisers with maximum value.

Keyword & Ad Copy Library

Our operation in 18 markets gives Spotzer unparalleled knowledge of local language and geographies. With over 1,500 business categories supported in our proprietary taxonomy, we can setup high-performing campaigns in minutes using our performance optimized keywords and ad copy.
Our rich taxonomy is based on intent based keyword, includes comprehensive negative terms to reduce click wastage, and considered ad group selection to match typical landing page copy.

Our taxonomy has been developed using our experience in a broad range of markets and verticals and is continually optimised and revised to account for changing consumer and business behaviour.
All taxonomies are written by native speakers with local knowledge of the market, and experienced in writing compelling and engaging copy.

Bid & Budget Management

Set your monthly budget targets and Spotzer Ads does the rest. Flexible in spend cadence, the platform caters to the smallest budgets and up, truly providing agency level value to a small business owner, and saving our partners many hours in manual optimization.

Bids are managed algorithmically in real-time to manage intra-day variances with goals based on performance objectives with a variety of lead types to select.

The option of monthly budget management with our white-labelled service teams enables optimization of micro budgets to achieve maximum ROI, and budget growth.

Reporting Suite

The Spotzer Ads reporting suite is available as a white-labelled interface or via API for integration with existing reporting dashboards. This provides a single location to report on performance over time to retain customers and increase lifetime value. Our reporting suite also provides advertising reporting via email and SMS.

Our role-based access means that users see the information relevant to them, and support teams have access to a robust set of workflow and management tools to optimize and manage at-risk or disapproved campaigns.

Extensions

Ad extensions provide an easy way to increase click-through-rates and engagement from search advertising in Google by displaying additional information like a map or links to a website. Spotzer Ads support all common ad extensions to deliver advertisers with more value from their campaigns.

Location extensions enable your advertisers to appear on maps, Sitelink extensions offer a way to occupy more search real estate and generate more clicks.
Also, our bi-directional synchronisation enables features such as extensions to be available as soon as they are on Google. Spotzer Ads ranks highly on like for like tests with competitors for product features.

Robust workflows

Enabling the efficient and scalable delivery of search campaigns requires robust workflows to support optimal customer journeys. Our best-in-class workflows provide our service teams the ability to exceed customer expectations at key touchpoints and include key satisfaction measures such as NPS. Each moment in our configurable workflows is reportable to customers via reporting dashboards or API, ensuring a completely transparent process.

Seamless Customer Onboarding

Increase the efficiency of your sales force and give them confidence in their sales message with the Spotzer Onboarding Tool which provides both field and tele-sales agents with the ability to onboard customers with a simple interface that provides estimates generated by a sophisticated machine-learning platform.

Where you already have content in your websites, we start with that content to make selling easy.
Integration with your CRM can reduce the need to rekey data with customer information pulled securely and accurately from your systems.

Features and be enabled and configured to suit your product and go to market approach.
The Spotzer onboarding process includes an audience definition feature, which includes locations, seasonality and day parting to create ideal audiences and seek lookalike audiences.

Tracking & Reporting

Reporting value is key to advertiser retention, so we track calls, emails, form fills, directions, and more, so we can provide easy to understand reports for advertisers, and powerful management tools for your teams.

Our management and reporting tools provide an easy way for campaign managers to understand campaign and portfolio performance, reporting, and exceptions.
All advertiser and partner reporting is white-labelled based on your branding requirements.

Spotzer Ads is integrated with most major call tracking technologies and can also utilize your call tracking solution if required. Lead tracking seamlessly feeds into the performance optimization algorithms.

Channels

Seamlessly manage multi-channel campaigns using Spotzer Ads across Google AdWords and Bing Ads.

Our proprietary yield management algorithms optimize for performance and allocates budget to ensure optimal ROI delivering advertisers with maximum value.

Keyword & Ad Copy Library

Our operation in 18 markets gives Spotzer unparalleled knowledge of local language and geographies. With over 1,500 business categories supported in our proprietary taxonomy, we can setup high-performing campaigns in minutes using our performance optimized keywords and ad copy.
Our rich taxonomy is based on intent based keyword, includes comprehensive negative terms to reduce click wastage, and considered ad group selection to match typical landing page copy.

Our taxonomy has been developed using our experience in a broad range of markets and verticals and is continually optimised and revised to account for changing consumer and business behaviour.
All taxonomies are written by native speakers with local knowledge of the market, and experienced in writing compelling and engaging copy.

Bid & Budget Management

Set your monthly budget targets and Spotzer Ads does the rest. Flexible in spend cadence, the platform caters to the smallest budgets and up, truly providing agency level value to a small business owner, and saving our partners many hours in manual optimization.

Bids are managed algorithmically in real-time to manage intra-day variances with goals based on performance objectives with a variety of lead types to select.

The option of monthly budget management with our white-labelled service teams enables optimization of micro budgets to achieve maximum ROI, and budget growth.

Reporting Suite

The Spotzer Ads reporting suite is available as a white-labelled interface or via API for integration with existing reporting dashboards. This provides a single location to report on performance over time to retain customers and increase lifetime value. Our reporting suite also provides advertising reporting via email and SMS.

Our role-based access means that users see the information relevant to them, and support teams have access to a robust set of workflow and management tools to optimize and manage at-risk or disapproved campaigns.

Extensions

Ad extensions provide an easy way to increase click-through-rates and engagement from search advertising in Google by displaying additional information like a map or links to a website. Spotzer Ads support all common ad extensions to deliver advertisers with more value from their campaigns.

Location extensions enable your advertisers to appear on maps, Sitelink extensions offer a way to occupy more search real estate and generate more clicks.
Also, our bi-directional synchronisation enables features such as extensions to be available as soon as they are on Google. Spotzer Ads ranks highly on like for like tests with competitors for product features.

Robust workflows

Enabling the efficient and scalable delivery of search campaigns requires robust workflows to support optimal customer journeys. Our best-in-class workflows provide our service teams the ability to exceed customer expectations at key touchpoints and include key satisfaction measures such as NPS. Each moment in our configurable workflows is reportable to customers via reporting dashboards or API, ensuring a completely transparent process.

SCALE YOUR BUSINESS WITH SPOTZER’S
POWERFUL DIGITAL MARKETING SOLUTIONS